How to add one
- Go to Products and create or edit a product.
- In the Discount field, choose either a fixed amount (in euro) or a percentage.
- As you type, you'll see the resulting price after discount so you can check it's right.
- Save the product.
What the buyer sees
The discount is shown on the checkout page and applied before payment, so the buyer pays the reduced price. VAT is calculated on the discounted amount, the normal way (see How VAT is handled).
A discount lives on the product itself, so everyone who opens that checkout link gets it — there are no separate coupon codes. For a limited-time offer, set the discount when the offer starts and remove it (or deactivate the product) when it ends. For a different price to a different audience, create a separate product with its own link.