Customer stories

Real people. Real situations.

Expert

The expert who gives away too much for free — and knows it

You are the person everyone calls for advice. You never say no, because sending an invoice for a 45-minute conversation feels like more work than the conversation itself.

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Trainer

The personal trainer who stopped invoicing after the fact

You train four clients a week, invoice at the end of the month, and wait an average of two weeks for your money.

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Maker

The vibe coder who builds apps in her spare time — and had no idea how to sell them

You built something that works. A small app, a template, something you made for yourself and then gave away to anyone who wanted it. The building was the fun part. The selling — that is where you stopped.

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Consultant

The consultant who wants to get paid before he starts

You send proposals, invoice after approval, and wait an average of three weeks before you can begin.

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Tutor

The retired teacher who does not want to invoice

You give four tutoring sessions a week and you have never sent an invoice. Parents pay by bank transfer — when they remember.

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Side business

The side-business owner who wants to keep it simple

You run workshops alongside your day job. The workshops are great. The admin around them makes you consider quitting.

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Gig worker

The gig worker who sells via Instagram

You sell your services through DMs on Instagram. When someone asks "how do I pay?", you send your bank account number.

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Author

The author who sells books and gives keynotes — but has no direct sales channel for either

You wrote a book. It led to speaking invitations. The book and the keynotes feed each other. But every sale is still a conversation, and every payment still comes late.

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Multi-platform

The expert who sells on three platforms — and feels like none of them is really his

You already sell online. A book here, a digital tool there, consultancy sessions via a third platform. Three channels. Three workflows. Three dashboards. One brand that feels fragmented.

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Read, watch, learn.

Thoughts on getting paid first

I deliver. I invoice. I wait.

What chasing invoices actually costs you

Stop writing custom quotes. Start selling products.

Charge for the advice you already give away

Three platforms are fragmenting your brand

Sell your book directly — without the platform cut

You built your site. Payments is a different job.

I paid for the whole restaurant to serve one dish

Real people. Real situations.

The expert who gives away too much for free — and knows it

The personal trainer who stopped invoicing after the fact

The vibe coder who builds apps in her spare time — and had no idea how to sell them

The consultant who wants to get paid before he starts

The retired teacher who does not want to invoice

The side-business owner who wants to keep it simple

The gig worker who sells via Instagram

The author who sells books and gives keynotes — but has no direct sales channel for either

The expert who sells on three platforms — and feels like none of them is really his

Plain-language definitions

What is a checkout page?

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