The side-business owner who wants to keep it simple

The situation

Noor works four days a week as an HR adviser at a mid-sized company. On Fridays and evenings, she runs assertiveness workshops for small groups — something that started as a favour for a friend and grew into a steady side business. She runs two workshops a month, ten participants each, €65 per person.

What she does today

She promotes the workshop via Instagram and her newsletter. Interested people send a DM or an email. Noor confirms manually, sends an invoice from a Word template, and tracks who has paid in a spreadsheet. By the time the workshop starts, she has spent more time on admin than on preparation.

What the real problem is

Noor does not want to run a business. She wants to run workshops. But the model she has — manually confirming, manually invoicing, manually following up — does not scale and drains exactly the energy she needs for her main job. The result: she is considering stopping the workshops, not because she does not enjoy them, but because the admin is wearing her out.

What she does with bookto checkout

Noor creates one product: "Assertiveness workshop — small group" at €65. She shares the checkout link in her Instagram stories and her newsletter. Whoever wants to participate, pays. Noor sees in her dashboard who has paid and how many spots are left.

What happens behind the scenes

Noor creates the product with a description of the workshop, the date, and the location. She places the checkout URL in her bio, her stories, and her emails. Participants land on the payment page, see what they are buying, and pay via Mollie. After payment, each participant receives a confirmation email — Noor writes the post-purchase email herself with practical details: address, what to bring, parking. Noor receives a notification for each payment. All VAT data is ready for her accountant. On the Flow plan, participants are automatically tagged in her Kit account so she can send a follow-up email after the session.

The numbers

Two workshops per month, ten participants, €65 per person: €1,300 in monthly revenue. Previously, Noor spent three to four hours a month answering DMs, creating invoices, and chasing payments. Now it takes her five minutes per workshop: create the product, share the link, done. bookto checkout costs her €7 per month — that is 0.5% of her revenue.

What changes

No more answering DMs with "yes there is still room, I will send you an invoice." No more spreadsheets. No more invoices in Word. The link is the registration and the payment in one step. Noor spends her Friday evening on her workshop, not on her admin.

Why this works for a side business

Noor does not need a webshop for one product. She does not need Eventbrite — that is built for events with hundreds of attendees, not for a workshop with ten people. She needs a payment page she can share in thirty seconds that handles the rest. That is exactly the scale bookto checkout is built for.

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