Honest comparisons against the tools and approaches you probably already know — and against the categories bookto sits between.
Comparison
A payment link sends money. A checkout page sells something. The difference — and when each is the right tool.
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A webshop is a project. A checkout page is a payment moment. If you have 1 to 10 things to sell, you do not need a webshop.
Read →Alternative
Plug&Pay is built for scaling online businesses with funnels and upsells. bookto is for professionals with 1–10 products who want one clean payment page.
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A Mollie payment link sends money. bookto checkout sells something — the buyer sees what they are buying and receives a branded confirmation.
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Shopify is a full webshop. bookto checkout is one page per product. If you have 1–10 things to sell, you do not need a catalogue, a cart, or a logistics flow.
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Stripe is payment infrastructure for developers. bookto checkout is a ready-to-use checkout page for professionals who want to get paid without writing code.
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WooCommerce turns your WordPress site into a webshop — with plugins, hosting, and maintenance. bookto checkout is a link. No build, no plugin, no upkeep.
Read →Alternative
Wix eCommerce is a website builder with a store included. bookto checkout is a standalone payment page — no site builder, no template, no platform subscription.
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