Cases

Does this sound like you?

Real scenarios from one-person businesses who needed a way to get paid — without building a webshop or joining another platform.

Expert

The expert who gives away too much for free — and knows it

You are the person everyone calls for advice. You never say no, because sending an invoice for a 45-minute conversation feels like more work than the conversation itself.

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Trainer

The personal trainer who stopped invoicing after the fact

You train four clients a week, invoice at the end of the month, and wait an average of two weeks for your money.

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Maker

The vibe coder who builds apps in her spare time — and had no idea how to sell them

You built something that works. A small app, a template, something you made for yourself and then gave away to anyone who wanted it. The building was the fun part. The selling — that is where you stopped.

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Consultant

The consultant who wants to get paid before he starts

You send proposals, invoice after approval, and wait an average of three weeks before you can begin.

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Tutor

The retired teacher who does not want to invoice

You give four tutoring sessions a week and you have never sent an invoice. Parents pay by bank transfer — when they remember.

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Side business

The side-business owner who wants to keep it simple

You run workshops alongside your day job. The workshops are great. The admin around them makes you consider quitting.

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Gig worker

The gig worker who sells via Instagram

You sell your services through DMs on Instagram. When someone asks "how do I pay?", you send your bank account number.

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Author

The author who sells books and gives keynotes — but has no direct sales channel for either

You wrote a book. It led to speaking invitations. The book and the keynotes feed each other. But every sale is still a conversation, and every payment still comes late.

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Multi-platform

The expert who sells on three platforms — and feels like none of them is really his

You already sell online. A book here, a digital tool there, consultancy sessions via a third platform. Three channels. Three workflows. Three dashboards. One brand that feels fragmented.

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