The expert who gives away too much for free — and knows it

The situation

Öztürk is an innovation and AI expert. He invests as a business angel, speaks at events, and is constantly approached by entrepreneurs who want his advice. A coffee meeting here, a video call there, a "can I pick your brain" email that turns into an hour of strategic thinking. He knows his time is worth money. But the prospect of creating an invoice for a 45-minute conversation stops him. So it stays free. Until it gets out of hand.

What he does today

Schedule meetings via email, give advice, never invoice because the threshold is too high. Meanwhile, he has started developing specialised AI audits that he wants to sell online. But there too, he runs into the same problem: how do I handle payment without building a webshop or signing up for yet another platform?

What the real problem is

Öztürk does not have a pricing problem. He has a threshold problem. Creating an invoice for a single conversation feels like more effort than the conversation itself. And for his audits, he does not want to set up an entire payment process — he wants to send a link and move on.

What he does with bookto checkout

Öztürk creates two types of products. One for his advisory sessions: "AI Strategy Call — 45 min" at €250. And two for his audits: "AI Readiness Audit — SME" at €490 and "Innovation Scan — Scale-up" at €750. Each offer gets its own checkout page.

When someone approaches him for advice now, he does not send an invoice afterwards. He sends a link beforehand. "You can book the session here." Whoever pays is serious. Whoever does not, was not going to be.

What happens behind the scenes

Öztürk creates his products in the dashboard — title, description, price. Each product gets a unique checkout URL. For his advisory sessions, he writes a post-purchase email with his Calendly link — the client pays and books in one step. For his audits, the post-purchase email contains an intake form or a link to the report. After payment, Öztürk receives a notification with client details and product. With Onfact integration on Tier 2, every payment automatically becomes a draft invoice — the invoicing work that was holding him back no longer exists.

The numbers

Öztürk gives an average of six free conversations per month, each lasting 45 minutes. At €250 per session, that is €1,500 per month he does not invoice. Even if half of those conversations disappear once there is a price tag, he earns €750 per month from work he previously did for free. Add his audits — two per month at an average of €620 — and he is at €1,990 in new revenue. bookto checkout costs him €11 per month on Flow.

What changes

Öztürk no longer gives free advice to everyone who asks. Not because he is less generous, but because there is now a natural threshold. The checkout link is both a filter and a payment method. And he sells his audits with the same tool — one dashboard for everything, no separate platform per product type.

Try bookto checkout free for 7 days.

No credit card required. Your first product is live in five minutes.