Plug&Pay is for online entrepreneurs building a digital business. bookto checkout is for professionals who want one clean payment page — without the platform.
The short answer
Plug&Pay is built for online businesses that sell with upsells, funnels, and automation. bookto checkout is built for professionals who have 1 to 10 products and want to get paid before they deliver — without running a full online business platform.
If you have ever looked at Plug&Pay and felt like it was built for someone who runs a more serious online business than you do — that feeling is probably right. Plug&Pay is excellent software. It is just not built for a consultant, coach, or author who has a handful of fixed offers and wants clients to pay before the work starts.
bookto checkout is built for exactly that profile. One product, one page, one payment. No funnel logic. No order bumps. No affiliate system. Just a clean, professional checkout page you can share anywhere.
| Plug&Pay | bookto checkout | |
|---|---|---|
| Starting price | Higher price point | €7/month excl. VAT |
| Setup time | Hours to days | 5 minutes |
| Products | Unlimited | Up to 10 |
| Upsells / order bumps | ✓ | ✗ |
| Funnel builder | ✓ | ✗ |
| Affiliate system | ✓ | ✗ |
| Mollie integration (iDEAL, Bancontact) | ✓ | ✓ |
| Direct payout to own Mollie account | ✓ | ✓ |
| VAT capture at checkout | ✓ | ✓ |
| Confirmation email to buyer | ✓ | ✓ (customisable per product) |
| Built in Europe / GDPR-compliant | ✓ | ✓ |
| Right for 1–10 products | Overkill | ✓ |
| Right for scaling an online business | ✓ | ✗ |
Plug&Pay is built for online entrepreneurs who want to scale a digital business — it includes upsells, order bumps, funnel builders, affiliate systems, and multiple payment provider integrations. bookto checkout does one thing: a clean, compliant checkout page per product. No funnels, no upsells, no catalogue. It is built for professionals with 1 to 10 products who want to get paid before they deliver — without running a full online business platform.
Yes. bookto checkout starts at €7/month excluding VAT for up to 2 products, or €11/month for up to 10 products. Plug&Pay starts at a significantly higher price point and is designed for businesses that need its full feature set. If you only need a clean payment page per product, bookto checkout costs a fraction of what Plug&Pay costs.
No. bookto checkout is intentionally minimal — one product, one page, one payment. If you need upsells, order bumps, or a checkout funnel, Plug&Pay is the right tool for that. bookto checkout is the right tool if you want simplicity: a client lands on a page, sees what they are buying, and pays.
Yes. bookto checkout is built natively on Mollie — iDEAL, Bancontact, SEPA, and credit cards are all supported. Payments go directly into the seller's own Mollie account. bookto checkout never holds or intermediates money.
Choose Plug&Pay if you are building an online business with upsells, a product funnel, affiliate marketing, or you need to connect multiple payment providers. Plug&Pay is purpose-built for that model. bookto checkout is the wrong tool if upsells and funnel logic are core to how you sell.
Choose bookto checkout if you are a consultant, coach, trainer, author, or freelancer with 1 to 10 defined products, and you want to get paid before you deliver. You do not need a funnel. You need a clean, professional page your client can land on and pay. bookto checkout is built for exactly that — without the cost or complexity of a full online business platform.
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