Sell online

You have something to sell. You just don't want to build a webshop.

A webshop is a project. A checkout page is a payment moment. If you have one to ten things to sell, you don't need a webshop.

You've been putting this off. Not because you don't want to sell online — because building a webshop feels like a different job.

Shopify. WooCommerce. A CMS, a payment module, product photos, a shipping logic. You look at it and think: this is not for someone with two products and a day job. And you're right.

So you keep sending your bank account number by DM. You keep asking clients to do a transfer. You keep writing custom quotes for things you sell over and over. Not because that's the right system — because the only alternative you've been shown is a webshop.

There's something that sits between a payment link and a webshop. Most professionals have never been shown it.

What is a checkout page

A checkout page is one page, for one thing you sell. Your client lands on it, sees exactly what they are buying, pays — and you know it's done before you start. No cart. No catalogue. No webshop.

A book author adds a checkout page for her signed copies. A consultant adds one for his strategy call. A personal trainer adds one for the monthly package. Each product gets its own link. You share the link wherever you already reach people — your website, your email signature, a LinkedIn post, a DM.

The buyer lands on the page, sees what they are buying, pays by card or iDEAL or Bancontact, and receives a confirmation email. You receive a notification with their name and email. Payment goes directly to your own Mollie account. No platform in between.

Three steps to your first sale

01

Create your product

Give it a name, a description, and a price. Set your VAT rate. Takes about five minutes.

02

Share the link

You get a unique checkout URL. Paste it in your email, on your website, in your bio, in a proposal — wherever your buyers already are.

03

Get paid

Your buyer pays by card or local payment method. They receive a confirmation email. You receive a notification. Payment is in your Mollie account.

What it looks like in practice

Author

"Signed copy — shipped to your door" at €24

Link in her Instagram bio and email footer. Buyers pay directly. She earns €10–12 per copy instead of a €2–3 royalty. No retailer in between.

Consultant

"AI Strategy Call — 45 min" at €250

Link in his email signature and at the end of discovery calls. Client clicks, pays, receives a Calendly link to book. No quote. No invoice. No follow-up.

Maker

"Habit Tracker — monthly access" at €4.99

Built the app in a weekend. Instead of sending bank details by DM, she shares a checkout link. Buyer pays and receives the access link automatically.

See how it works for your situation

For consultants

Turn sparring calls into paid sessions.

For trainers & coaches

Payment first. Session after.

For authors & speakers

Direct sales for your book and keynotes.

For makers

Sell what you build without building a checkout.

Your first product. Live in five minutes.

7-day free trial. No credit card required. No webshop needed.

Start your free trial
Keep reading

Related pages

Comparison

Checkout page vs webshop

A webshop is a project. A checkout page is a payment moment.

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Blog

I paid for the whole restaurant to serve one dish

I bought all-in-one platforms because I wanted to sell online. I had been paying for a webshop I never needed.

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Alternative

bookto vs Shopify

Shopify is a full webshop. bookto is one page per product. No catalogue, no cart.

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Alternative

bookto vs WooCommerce

WooCommerce turns WordPress into a webshop. bookto is a link — no build, no upkeep.

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Solution

For makers

You built the site. bookto delivers the payment layer that plugs into it.

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